bet365 Stadium Capacity, Tickets, Seating Plan, Records, Location, Parking
Bet365 Stadium is located in Stoke-on-Trent, Staffordshire, England. It is the home stadium of Stoke City, a team in the EFL Championship. The stadium was originally called Britannia Stadium but was renamed Bet365 Stadium on June 1, 2016, after a sponsorship deal with Bet365, the club’s parent company.
Opened in 1997, Bet365 Stadium has a seating capacity of 30,089 and is an all-seater, modern stadium.
This guide covers everything you need to know about Bet365 Stadium, including its capacity, ticket details, seating layout, history, exact location, and parking options to help you enjoy your visit or matchday experience.
History of Bet365 Stadium
Bet365 Stadium was built in 1997 at a cost of £14.8 million, replacing Stoke City’s old home, the Victoria Ground, where the club played for 115 years. The move followed the 1990 Taylor Report, which required all top English football stadiums to have seats for all fans.
The stadium officially opened on 30 August 1997, with Stoke City legend Sir Stanley Matthews taking part in the ceremony. After his death in 2000, his ashes were placed under the center circle of the pitch. A statue of Matthews stands outside the stadium to honor his memory.
The stadium was first called Britannia Stadium, named after a £1 million, 10-year sponsorship deal with Britannia Building Society. In 2016, it was renamed Bet365 Stadium after a new sponsorship deal.
In 2017, expansion work added the southeast corner, increasing the capacity from 28,000 to 30,089 seats. For European matches, the stadium is called Stoke City Stadium because of UEFA’s rules on sponsorship names.
Capacity and Seating Plan
Bet365 Stadium boasts a total capacity of 30,089, all seated, across four main stands:
| Stand | Capacity |
|---|---|
| Bothen End | 6,006 |
| Franklyn Stand | 7,357 |
| Tile Mountain Stand | 10,720 |
| Caldwell Construction Stand | 6,006 |
bet365 Seating Plan:
For the best views at Bet365 Stadium, choose seats in the upper tier of the Franklyn Stand (blocks 3–7) or the Tile Mountain Stand (blocks 29–32), preferably in the higher rows. The Caldwell Construction Stand is known for its lively and exciting atmosphere and now includes rail seating for home fans.
Away supporters usually get seats in the southeast corner, with around 2,800 spots. For cup matches, this can increase to 3,009 seats, which is 10% of the stadium’s total capacity. The seating plan is designed for comfort, offering ample leg room and clear sightlines, making it easy to navigate with the help of detailed charts available on sites like SeatPick.
Ticket Information
Tickets for Stoke City matches at Bet365 Stadium are divided into three categories (A*, A, and B), with prices varying by match significance and seating location:
| Category | Adult | Over 65 | Under 18 | Under 15 | Under 11 |
|---|---|---|---|---|---|
| A* | £37 | £30 | £23 | £14 | £18 |
| A | £30 | £25 | £18 | £12 | £12 |
| B | £20 | £15 | £12 | £10 | £6 |
Tickets can be purchased through the official Stoke City website or at the ticket office (phone: 01782 367 599). Stoke City offers special experiences at Bet365 Stadium, like the Father’s Day package. This includes lunch and a guided stadium tour, with sittings at 12:00, 13:00, and 14:00 on June 15.
Stadium tours last about one hour and are available for groups. Visitors can see the first-team dressing rooms, dugouts, directors’ box, and media suite. You can book tours and find more details on Stoke City’s official stadium tour page.
Records
Bet365 Stadium has hosted numerous memorable moments. Key records include:
- Record Attendance at Bet365 Stadium: 30,022 vs Everton, Premier League, 17 March 2018
- Record Attendance at Victoria Ground: 51,380 vs Arsenal, Division 1, 29 March 1937
- Average Attendance (2023–2024): 22,087 (Championship)
Notable matches include thrilling draws and upsets, such as a 3–3 draw with Southampton and a 2–0 victory over Manchester City,.
Location and How to Get There
Bet365 Stadium is located at Stanley Matthews Way, Stoke-on-Trent, ST4 4EG. For questions, you can call the stadium at 01782 367 598.
If you’re driving, you can reach the stadium via the A50. However, matchday traffic may cause delays, so it’s best to arrive early. If you’re using public transport, the nearest train station is Stoke-on-Trent railway station, about 2 miles from the stadium.
On matchdays, a shuttle bus runs from Glebe Street, near the station, every five minutes for 90 minutes before kickoff. Walking from the station takes around 40 minutes.
Parking Facilities
Parking at Bet365 Stadium requires a permit for official car parks, which can be applied for via the Stoke City website. Official car parks open at:
- Lunchtime games: 8:30 AM
- Afternoon games: 11:00 AM
- Evening games: 4:00 PM
Unofficial parking options, available on a first-come, first-served basis, include:
| Location | Cost | Notes |
|---|---|---|
| Power League Sports Complex | £6 | Sat-nav: ST4 4TN |
| Longton Rugby Club | £5 | Short walk to stadium |
| Harvester at Trentham Lakes | £5 | 3-hour limit, monitored by ANPR |
